Universal worked with 400 brands and spent a lot of money in order to ensure that the musical “Wicked” was heavily promoted and visible everywhere.

So if you care to find “Wicked,” look just about anywhere. You’d have to be flattened by a farmhouse to miss the Wicked promotional onslaught. From Starbucks drinks (Elphaba cold brew, topped with…

Read More: https://variety.com/2024/film/features/wicked-marketing-campaign-brand-partnerships-1236222100/